Came across this limitation while creating Facebook Ad in targeting.
Explaining here with an example : While targeting Facebook ad there is a way to say "Show my ad to people who like Tennis". This part is good. BUT there is no way to add a exclusion rule like "do not show my ad to people who like Golf"..
So basically Facebook seems to have tonnes of information regarding what people like etc. based on which it can smartly target ads. But isn't it just a matter of exposing this as a exclusion also, in the sense described by example above. I may want to exclude people from my targeting based on what they like. But that as of today is not present in Facebook ad creation targeting options!
It can be an advanced targeting option that can easily be exposed and might find use for advertisers giving them much finer control on not just whom they want to target but also whom they do not want to target. Do share thoughts..
Explaining here with an example : While targeting Facebook ad there is a way to say "Show my ad to people who like Tennis". This part is good. BUT there is no way to add a exclusion rule like "do not show my ad to people who like Golf"..
So basically Facebook seems to have tonnes of information regarding what people like etc. based on which it can smartly target ads. But isn't it just a matter of exposing this as a exclusion also, in the sense described by example above. I may want to exclude people from my targeting based on what they like. But that as of today is not present in Facebook ad creation targeting options!
It can be an advanced targeting option that can easily be exposed and might find use for advertisers giving them much finer control on not just whom they want to target but also whom they do not want to target. Do share thoughts..
No comments:
Post a Comment